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Carl Richards on Performance Chasing

2018-12-31T15:24:26+00:00June 4th, 2012|Categories: Behavioral Finance, Book reviews|Tags: |7 Comments

A couple of posts ago, I asked why everyone isn’t beating the market when there are a dozen or more strategies that promise long-term outperformance. I argued that the problem wasn’t so much that the strategies themselves were flawed: the more important issue is that investors tend to quickly lose patience when their strategy isn’t working. What often happens is they move to another strategy that worked well recently, and soon they fall into a pattern of doing what Larry Swedroe calls “driving forward but looking in the rear-view mirror.”

I recently had an opportunity to sit down with Carl Richards, author of The Behavior Gap, when he was in Toronto for a presentation. Carl shared a couple of illuminating stories that make this point far more effectively than I did:

“I had been in the business maybe five years, working a brokerage that will remain unnamed but has a bull as its symbol. Part of what we did there was manager search and selection, and I remember this one occasion when we hired the Davis New York Venture Fund, which had a long history, was ethical, honest, all of that stuff. About a year-and-a-half later, Davis wasn’t meeting our criteria based on performance, so we fired them and hired a replacement. Then another year-and-a-half later we fired that replacement, and guess who showed up in our search this time? Davis. I still remember calling the client and saying, ‘We’re going to replace XYZ with Davis.’ And he said, ‘Didn’t we just fire them?’ So we bought Davis high and sold them low. Then we bought a replacement high, sold them low, and bought Davis again.

“I could go on and on with stories like that. Finally, I said wait: maybe the job of a good advisor, and the job of a good investor, is not about finding the best investment. Searching for that mythological best investment—in the industry we call it alpha—was leading to behavior that was costing people money.”

The smart money does it, too

Later in our interview, Carl shared another story with a delicious irony. The manager of that same Davis New York Venture Fund was later asked to sit on the investment policy committee of a huge endowment fund:

“He thought it was great fun, because now he was the client instead of the advisor. It turns out the endowment had switched investment processes three times over the last 10 years. So he asked to see the 10-year returns of each of the three managers. And the consultant said to him, ‘But we weren’t investing with all three of them for the whole 10 years.’ He said he knew that, but he wanted to see the track records for each of the three managers, and then he compared them to the endowment portfolio. It turned out the endowment had underperformed the worst of the three managers by something like 1.5%, and they had underperformed the best by about 3%. So they could have used any one of those three managers and done better: it was switching that cost them money.”



  1. Michael James June 4, 2012 at 9:51 am

    Performance-chasing among managers may be futile, but I assume those who do the searching and evaluating make a comfortable income. This reminds me of a demotivator poster: “If you’re not a part of the solution, there’s good money to be made in prolonging the problem.”

  2. Canadian Couch Potato June 4, 2012 at 10:29 am

    @Mike: It seems that institutional money managers fall into the same trap of thinking that sticking to a long-term strategic plan is “doing nothing.” They are under constant pressure to prove their value by making changes to the portfolio, despite overwhelming evidence (see Swedroe’s The Quest for Alpha) that this tends to add negative value.

  3. Adam June 5, 2012 at 11:49 am

    Anyone think that comparing a ratio of bond to stock indices is a good way to determine where to put money? You can go to and type in “XIC.TO:XBB.TO” or inversely “CWBFX:VXUS”, for example.. Would this help figure out what is on sale? Would this be considered chasing diversified asset classes?

  4. Canadian Couch Potato June 5, 2012 at 3:27 pm

    @Adam: I’m not sure what ratio you’re comparing. You mean simply comparing the share prices of a stock ETF and a bond ETF? A far better plan for the long term is to simply choose a strategic allocation and rebalance as necessary.

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    […] This week the Canadian Couch Potato shared a special interview with Carl Richards on Performance Chasing. […]

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